Communications

Getting a Shark to Bite

I’m a fan of ABC’s Shark Tank—a show where entrepreneurs present their million-dollar ideas in hopes of coaxing the “sharks” into a deal for start-up capital in exchange for a piece of their business. I was reflecting on some of the previous guests who have...

It’s Not About Us!

Don’t promote your business—communicate it. It’s not about your product. It’s about your consumer.   Too often we get caught up in how awesome we think our product or service is, and we forget to analyze our customer’s needs. We are taught to promote, promote, promote our...